About me
Hi! I'm Georgia, a product designer from the North West with 6 years of experience working across startups and large-scale global businesses. I began my career in e-commerce and have spent the past 3 years working in televet health. During this time, I’ve led multiple projects from initial discovery through to final delivery. I also have a strong background in optimisation and running experiments to improve product performance.
I’m currently leading the app design for Joii, Vet-AI's pet care app, where I shape the end-to-end experience across research, UX, and UI to support pet owners with accessible and affordable vet care.
My current focus is on growth, engagement, and acquisition. Recently, I led a full restructure of the app’s information architecture and am about to begin a complete redesign of the app.
Outside of work, you’ll usually find me exploring the Lake District (mostly the pubs) or chasing around my three-year-old Rottweiler, Brian - who you may spot in my case studies.
I’m currently leading the app design for Joii, Vet-AI's pet care app, where I shape the end-to-end experience across research, UX, and UI to support pet owners with accessible and affordable vet care.
My current focus is on growth, engagement, and acquisition. Recently, I led a full restructure of the app’s information architecture and am about to begin a complete redesign of the app.
Outside of work, you’ll usually find me exploring the Lake District (mostly the pubs) or chasing around my three-year-old Rottweiler, Brian - who you may spot in my case studies.
My Experience
Product Designer at Vet - AI
August 2022 - Present
UX Designer at Pets at Home
January 2021 - August 2022
Junior UX Designer at JD Sports
July 2019 - January 2021
August 2022 - Present
UX Designer at Pets at Home
January 2021 - August 2022
Junior UX Designer at JD Sports
July 2019 - January 2021
