Clarifying Delivery Options
To reduce cognitive overload at checkout, I redesigned how delivery choices were presented. I created a dynamic UI component that adapted to 10 fulfilment variations without overwhelming the user. Working with marketing, we rewrote option labels in plain, actionable language, and added inline guidance to reduce friction and clarify trade-offs (e.g. speed vs. cost).
Introducing Same-Day Delivery
At the same time, I collaborated with my PO, engineering, and logistics stakeholders to define how same-day delivery could be added without overpromising. We created logic-based eligibility rules using proximity, inventory, and cut-off time data. This option only appeared when fulfilment was guaranteed, helping build trust and confidence with users.